If you run a small or medium sized business, you may be wondering what an Internet marketing agency is and why you would need one. Many Internet and technology savvy businesses are able to set up websites and social media profiles with little problem without any outside assistance. However, the real challenge related to developing an online presence comes from advertising your site and getting people to it, not simply setting a website up.
The reason that you should consider an Internet marketing firm is because of how different online advertising is from classic advertising methods. While Internet advertising is far cheaper than TV and billboard advertising, it is far more targeted and often requires an extensive amount of time. You can create a print advertising campaign with fairly little demographic research, but with search engine optimization (SEO) and pay-per-click (PPC) advertising, testing and research are a necessity.
Many people question the need to use an SEO Internet marketing agency since any business can run its own SEO campaign for free. However, while you could develop your own SEO plan, creating a successful plan requires keyword research and experience with search engine indexing algorithms. If you do not choose the right keywords to optimize your website for, you are going to see little to no results from your SEO practices. Keywords need to be specific enough that they drive targeted traffic to your website because you want visitors to be looking specifically for information and products related to your business.
Additionally, enterprise marketing consultant can also set up their own Google AdWords or Bing Ads accounts within a few minutes. The part that is not as simple is developing successful PPC ad campaigns that provide a return on investment. The advantage of PPC ads is that you only pay for them when someone visits your site. If done correctly, PPC ads can deliver instant traffic to your website without having to wait for SEO to improve your search engine rankings. However, if your ads are not sending you the right traffic and increasing your sales and conversions, your advertising dollars are going to waste.
Having a pay per click internet marketing agency working on your ad campaigns can ensure that you get the most out of your PPC campaigns and that they result in increased sales for your business and website. PPC ads require matching ad text to keyword searches to landing pages, and these all need to tie into your business’s website. Additionally, PPC ads require landing pages that are specifically tailored to your ads so that people find what they are looking for on your website and are more likely to perform a specific action. Without having the assistance of an Internet advertising agency, PPC ads end up being very expensive guesswork.
Having an online presence is an excellent way to ensure that you are reaching the maximum number of consumers possible, but it requires skillful online advertising practices. Submit form your free consultation on how our Internet marketing agency can benefit your enterprise