One of the concepts that ties most online marketing campaigns together is that of the Internet marketing sales funnel. An Internet marketing sales funnel essentially exists to bring targeted traffic to your website, filter out all but the most likely consumers and use a variety of methods to encourage them to do business with you. This can be achieved in a number of ways, but the end goal is the same, and it is to focus your marketing dollars as specifically as possible.
The first and most important part of any Internet marketing sales funnel is to drive the most targeted audience possible to your website and business. There are several ways to do this, and the most common are search engine optimization (SEO), pay-per-click (PPC) advertising and social media marketing. Unlike classic advertising methods, Internet marketing can specifically target people who are searching for or interested in the products and services you offer.
For example, PPC ads show up only when people search for particular terms through search engines. On the other hand, billboard and radio advertising are seen and heard by enormous amounts of people, many of whom may have no interest in your products or services. Having specific audiences can help you focus your advertising and sales methods in far more successful ways.
Sort Out Likely Customers
Once targeted traffic arrives at your website, whether by paid search or natural SEO, the next stage of an Internet marketing sales funnel strategy begins. This involves both attempting a sale and producing an offer for people who are interested but not yet ready to commit. For instance, you want to be sure that you have visible options that people can click on to purchase something or add it to a shopping cart. If people have found something that they are ready to purchase, you want to make the process as direct and simple as possible.
However, there are a number of visitors who may be interested in purchasing your products and services, but are not ready to do so. This could be because they want to do more research, or they could be comparing your products to your competitors. Either way, you still want to be able to create a relationship with these people. This is where putting options for mailing lists to notify people about sales and related promotions come in. These should be offered alongside sales options so that you have a way of contacting interested consumers. Check with your GKME Internet marketing consultant for more details about this process.
Methods of Driving Sales
People who arrive at your website and do not yet make a purchase are not a lost cause. When people sign up for a mailing list or request coupons, they are expressing interest in your business. Using the contact information gathered from your website and previous purchasers, you can contact people and offer sales information, let them know when products they are interested in are running low or let them know about new additions to your site. The final part of an Internet marketing sales funnel is to remind consumers about your site and their interest in your business, improving sales rates.
We are currently accepting new clients for our Internet marketing consulting service and look forward to discussing how we can improve your small business’s online visibility.