Most people associate search engine optimization (SEO) with creating keyword content for search engines, but there is a lot more to SEO web design than keyword content alone. Successful SEO practices involve optimizing website coding, generating an online presence through social media and backlinking along with creating the right type of keyword content.
Fresh and Localized Content
Google has always spoken of the importance of fresh and up-to-date content, but they have recently begun making it a major part of their indexing algorithm. Indexing of new content is now done within hours of it being posted, which is why SEO web design practices need to include regular website updates. Additionally, businesses and websites that are area specific should take advantage of Google’s focus on localized search results. Websites that have localized content now are able to achieve higher search engine rankings than those that are more optimized but are not local.
Image, File and Directory Names
Another huge part of SEO Web site design is using file, directory and image names to your advantage. Naming files based on keywords can increase your keyword usage without the consequences related to keyword stuffing. Google’s and other search engines’ indexing systems look for a number of indications to determine the topic of a web page, so having file structures that are based on keywords can give you an edge over websites that only use keyword content.
Social Media and Backlinking
Successful SEO web design also involves building a website that is popular with other sites and social media. One of the ways that Google ranks websites is based on the Internet popularity of the website. This is measured in links from high quality sites back to the site being measured. After a recent Google algorithm update, websites could only get credit for linkbacks that came from quality websites, which meant link farms can no longer boost a website’s ranking.
However, along with eliminating the benefit of using link farms, Google has also begun using positive social media feedback as a way of tracking a website’s popularity. This means that you want to encourage people to share and “Like” the content on your web page to boost your search engine rankings. Many content management systems now have added settings that allow you to automatically include social media sharing links on all of your website content.
Something that a lot of webmasters fail to do is optimize their images for search engine indexing. Since search engine spiders cannot “see” images on your website, they depend on context clues like image names and text around the image to sort photos. In addition to improving your site’s search engine ranking through keyword associations, using the HTML “ALT” tag can also put you at the top of a Google Images search. While this does not drive as much traffic as a regular search result, most websites do not bother optimizing for Google Images searches, and using image search optimization as part of your SEO web design plan can give you an edge over your competitors.
We are currently accepting new clients for our SEO web design consulting service and look forward to discussing how we can improve your small business’s online visibility.