One of the most popular and effective types of online marketing is social network marketing. Not only is this technique cost effective, similar to SEO/SEM it has the ability to reach customers on the global scale. Let’s now go over some of the major platforms and some tips for being successful.
Facebook is perhaps the best known social media site, and with nearly 1 billion users it’s the most widely used. Social network marketing through Facebook is done by creating an initial business page with company information and any other relevant details. From there, a business will typically re-post content from its primary website along with other industry information that its target audience will find useful. Many businesses also like to interact with their community and do so by posting questions to spark discussions, responding to comments and giving surveys. To gain exposure, it’s also important for a company to network with relevant businesses and customers which should help establish a following over time. Ask your Dallas Internet marketing consultant for more details.
Another social network marketing powerhouse is Twitter. While it doesn’t have as many users as Facebook, millions of people use it every day which makes it perfect for raising brand awareness. To promote a business through Twitter, it’s much the same as Facebook and involves creating a profile and posting content. Unlike Facebook, each post is limited to 140 characters or less which condenses information. The goal is to create a following and bring attention to a business by posting quality content and networking with other popular businesses within a company’s niche.
Pinterest is a somewhat newer social media site, but has seen a significant growth in popularity since its conception. Basically, Pinterest allows businesses to create boards where they pin different images of products or other content. Due to this site’s clean aesthetic and emphasis on images, it’s an effective way to quickly grab peoples’ attention. The best part is that users can easily click on a pin and get redirected to a company’s website. For this reason, Pinterest can bring in highly targeted traffic which often leads to a high conversion rate. While this site primarily caters to a female demographic, it’s likely to have a more broad appeal in years to come.
For businesses who want to integrate videos into their social network marketing campaign, YouTube is the perfect resource. To create a buzz on YouTube, a business will create a channel where they can place the videos they create. Typically, this might include videos that showcase how a product or service works or general industry information that a particular audience will find helpful. Videos are beneficial because they allow customers to connect with a company on a more personal level which tends to help build rapport. Along with this, a business can “like” other videos that its audience may find useful. Much like the other websites, being successful on YouTube relies on creating a community through consistent posting, providing great content and interacting with relevant users. Due to the sheer popularity of YouTube, it makes it a legitimate social network marketing opportunity.
We are currently accepting new clients for our social network marketing consulting service and look forward to discussing how we can improve your small business’s online visibility.